Insight: If you're not paying for the product, you are the product.

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This is a digital-out-of-home campaign with a social media integration. The campaign hinges on the above insight, turning the reflection or phone image of the viewer into an advertisement.

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When someone looks into the mirror or into their front camera for a few seconds, they are met with a real-time view of how much money their attention is generating.

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Created in partnership with Flavio Arnizant de Zorzi.

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